I help M&A teams, founders, and boutique consultancies turn noisy markets and dense filings into board-ready intelligence - the kind that sharpens the decision before capital, time, or reputation is committed.
Most research tells you what happened. I tell you what it means — and what to do about it before the capital is committed.
Every serious deal carries a question the data room won’t answer: what is this business actually worth, and what could go wrong after the wire clears?
For fifteen years, answering that question has been my work. Eight of those years were spent at PwC’s Acceleration Center as Manager, Research & Insights — the person deal and strategy teams turned to when the decision mattered. Exposing the risks buried beneath management presentations. Turning fragmented, multi-source data into a clear, defensible point of view.
The discipline that matters most is not gathering more information — it is knowing which insight changes the decision.
I now bring that same rigour directly to the teams who need it — without the overhead, layers or junior hand-offs of a Big 4 engagement. You work with me from first call to final delivery. The judgment that informed multi-million-dollar decisions inside a global firm now sits on your side of the table, moving at the speed your deal demands.
When you engage me, you get me — senior judgment on every page, accountable for every conclusion.
I partner with teams that need sharp, decision-ready insight — not generic research decks.
Market sizing, competitive landscapes, industry structure analysis, and competitive intelligence to support acquisitions, divestments, and strategic bets. I give deal teams the independent market view that turns assumptions into evidence.
White-labeled research support for proposals, diagnostics, growth strategy, ESG, and thought leadership — so your partners stay client-facing while I handle the heavy analysis. I integrate quietly, deliver at your standard, and protect your margin.
Targeted research sprints to de-risk market entry, new product launches, or fundraising narratives with clear, evidence-backed insight. I help founders build the market intelligence their investors expect — and their competitors rarely have.
Independent market and competitive intelligence to support the next phase of growth — new geography or segment entry, fundraise positioning, and strategic planning. For scale-ups that need senior research judgment without building an in-house function — delivered at the pace growth demands.
Every engagement is scoped to a specific decision. Three core services plus one signature productised offer designed for teams that need a sharp, fixed-scope read fast.
A focused competitive read built for teams that need to move. You get the positioning map, capability benchmark and the strategic recommendations the team needs to act on a launch, pitch or board decision — without commissioning a six-week study.
Know exactly what you are walking into — before you commit capital. An investigative read on the target that goes well beyond the management presentation: financial integrity, business-model viability, strategic coherence and the red flags that reshape deal thinking. Not a template exercise. A real analysis that surfaces what the information pack does not tell you.
A structured, evidence-led read on whether a new market is worth entering — and how to win if it is. Market analysis, competitive intelligence, demand assessment and risk evaluation brought together into one clear view of the opportunity, the obstacles and the path in. Built to take a leadership team from “should we?” to a defensible go / no-go.
Ongoing, decision-ready intelligence — without building an in-house research function. A retainer for businesses that need regular market and competitive insight without the cost and complexity of a research hire. A senior intelligence partner embedded into your decision cycles — tracking competitors, surfacing opportunities and delivering executive-ready briefings on what actually matters.
A look at the kind of work I do and the form of outcome it produces — drawn from fifteen years of research engagements.
The client wanted an independent commercial view of a fintech target before moving ahead in the transaction process. The management presentation was positive, but the team needed an independent assessment of the business model, market position, and key commercial risks before progressing the transaction.
Reviewed the target’s financial performance, business model, competitive positioning, leadership structure, strategic alliances, and governance indicators. Assessed operating-model scalability, partner dependence, and competitive standing relative to direct and adjacent competitors, highlighting risks and implications for the proposed transaction.
Before investing in a new ESG advisory practice targeting companies navigating evolving sustainability and disclosure requirements, the leadership team needed an independent view of the competitive landscape, market opportunity, and potential areas of differentiation. With established incumbents already serving the market, the team needed to understand whether a viable opportunity existed and how a new entrant could compete effectively.
Mapped 15 direct and adjacent competitors across service scope, value propositions, differentiators, growth signals, marketing channels and route-to-market choices. Assessed market opportunities, positioning gaps, and segment attractiveness to support market-entry planning and positioning decisions.
The firm’s Deals Services practice was facing growing competition from specialist advisory firms, transaction boutiques, and larger professional services providers. Leadership needed an independent assessment of competitor positioning, service offerings, market focus, and differentiation strategies to better understand where the practice could strengthen its competitive position.
Profiled 10 direct and adjacent competitors across service portfolios, value propositions, target sectors, strategic alliances, thought leadership, and go-to-market approaches. Assessed competitor strengths, positioning themes, and market differentiation strategies to identify opportunities for competitive advantage.
Senior judgment on every page. No junior hand-offs.
I bring 8 years of PwC Research & Insights experience plus 15+ years across due diligence, sector analysis, and investor-focused research — without the overheads, internal politics, or 12-week engagement cycles of a full-service firm.
I specialise in transforming multi-source, messy data into sharp, structured narratives that senior stakeholders can act on — not just “research summaries.” The output is built for a decision, not for a read.
You work directly with me from scoping to delivery. No delegation to anonymous teams. No junior analysts interpreting your brief. For complex projects, I bring in trusted specialist support only when the expertise genuinely adds value.
Supported clients across the US, UK, Europe, Middle East, and Asia-Pacific, bringing a global market lens while remaining precise about timelines, source quality, accuracy, and confidentiality at every stage.
I understand the pace and pressure of deal cycles and partner calendars. Expect crisp communication, proactive risk flagging, and outputs designed for the C-suite and IC — not for generalist audiences.
Every conclusion is traceable to a source and stress-tested before it reaches you. No hand-waving, no filler — just defensible analysis you can put in front of an IC or a board and stand behind.
A focused 20–30 minute conversation to clarify objectives, decision context, stakeholders and deadlines. I share a recommended approach and indicative timelines. No forms, no procurement layers.
A concise scope note covering research questions, workstreams, sources, milestones and fees. Everything confirmed before work begins. For recurring needs, structured as a retainer.
Structured research, analysis and synthesis across agreed sources — regulatory filings, expert commentary, primary interviews — with interim check-ins so priorities can be re-shaped early if they shift.
A clean, decision-ready pack — slides, document or dashboard — with clear answers, evidence-backed analysis and recommended next steps. Internal socialisation supported where required.
Bring the decision you are weighing. Twenty minutes is usually enough to know whether I can help — and how. If I can’t, I’ll tell you, and where useful, point you to someone who can.